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This web site houseoffoam.net states the following, "We are a specialty retail operation providing a large variety." We noticed that the webpage also stated " Of high quality foam products for all your padding needs." It also said " Is the online specialist in supplying poly foam to our customers. We carry almost all cuts, types, and size of poly foam imaginable. No matter what you are looking for, from foam mattresses to custom made protective carrying cases, we can help you. Weve been in business for over 30 years supplying customers with all their foam needs." The header had foam as the highest ranking optimized keyword. It is followed by foam products, custom, and cushion which isn't as ranked as highly as foam. The next words houseoffoam.net used was mattress. insulation was included but might not be understood by web crawlers.